Best Performing Ads
Added a new Best Performing Ads section showing up to the top 3 ad creatives with their visual, copy, and key metrics.
Ads are ranked by Reservations; if no reservation data is available, ranking falls back to Subscribers.
Each ad shows its contribution to total results as a percentage, alongside metrics such as CTR, Reservees, Subscribers, and Ad Budget Spent.
Rankings respect the selected date range, campaign, and iteration filters.
Ads Dashboard
Added filtering by Subscribers and Reservees.
Added Age & Gender insights with funnel filtering.
Renamed Interests → Interest Group.
Improved chart sizing and layout consistency.
Added a unique UTM parameter for Facebook paid traffic.
Performance Dashboard
Replaced Revenue with Potential Revenue.
Improved Product Options and Geographic reporting.
Removed the Insights Comparison section and Traffic Drill tab.
Survey Insights
Merged Demographics into Survey Insights.
Removed the Interesting Highlights section.
Improved the Persona Demo empty state for projects with fewer than 20 Reservees/Subscribers.
Fixes
Fixed the missing Frank Interview action in CRM.
Added several smaller dashboard and UI improvements.