It is important to emphasize the extensive range of insights that you can obtain, which will become a crucial part of your product validation.
Prelaunch.com Analytics provides conducted and analyzed data on how your product behaves throughout the validation process. It offers an immense amount of insights, meticulously gathered and presented with the most accurate metrics to help you get the most out of your validation process.
With the Prelaunch.com Analytics page, you can get answers to:
What is the real product interest?
People have seen your product, are they interested enough to find out more about the price?
Is your price validated?
People are interested, but will they buy your product at the mentioned price?
What is the best working audience?
You will have a wide range of detailed breakdowns about the users that are genuinely interested in your product.
What is the best-performing product option?
You can additionally test your product with different variations, changing anything starting from the design of the page and wording, ending up with the pricing. Later on, you will have the opportunity to compare the results and choose the best one to continue with.
What is the reservation survey?
To collect more insights, we at Prelaunch.com are conducting surveys for your community to provide more insights on the decision they’ve made.
On the Subscription page, each action will trigger a specific survey to launch:
“Reserve my spot” → After clicking on this option, the backer will be prompted to make the payment. Once the payment is successfully made, the survey will be triggered. The main purpose of this survey is to understand the buying intent and gain insights into the ideal user persona, which will help you better understand your loyal customers.
“No thanks” → If the backer selects this option, they will be redirected to fill out a short survey. This survey will provide you with a better understanding of the barriers that potential backers face before submitting their reservation deposit.
You can track the responses and gain more insights on the number of views and submissions by visiting the Survey tab on the Analytics page at Prelaunch.com.
The survey questions are predefined within the scope of the Free plan. However, if you would like the opportunity to define your own questions, you can explore our subscription plans.
Discussions give you an opportunity to talk to your Community directly, see what their concerns are, what would like to change, etc. You can facilitate discussions, and ask them things that are crucial for your product development.
Important note: only registered creators can leave a comment in the Discussions. The discussions are moderated by the Community department of Prelaunch.com.
How can Discussions help me?
The goal of the discussion board is to connect you with your future customers. So you can gather insights into the market and its needs, hear their doubts and fears, and add a level of humanity and credibility to your campaign.
In the past, creators like yourself have used these insights to:
Inform their future marketing materials
What to focus on first
What are your potential customers’ primary pain points and concerns are
What to write in the headline
Understand the Voice of Customer
Gauge qualitative interest in the product
Build a tighter relationship with a select group of invested followers
Even go so far as making product changes based on their feedback
It's also an opportunity for you to pull back the curtain and let people into your creation process.
So, while your main Prelaunch.com page is essentially an impersonal sales page, your first comment (and all the rest) are your chance to get personal and let your followers see that there is a real person and real idea behind your product.
Where can I find the Discussions for my Product?
Every project has a Discussions tab under the Hero Image:
To post your comments, all you need to do is write them into the comments box when signed in and hit “Comment” when you’re done:
Don’t worry, you can always come back and edit it later if you notice any mistakes!
How can I write a strong Creator’s Welcome Comment?
This all starts with your first comment, what we like to call the 'Creator’s Welcome’.
This is where you introduce yourself and your idea to the community. Give some background, and let them know what you need from them.
The most important points you should include are:
A short intro
What’s the product?
Who's the team/person behind the idea?
Why/How did you come up with this idea? Go wild with some personal storytelling.
Did you suffer from the same problem?
Were you trying to help someone?
What inspired you?
Some history of the development
How many revisions has this gone through?
What changes have been made? Why?
What experience do you have in this field?
Why should potential customers trust you?
Tie it all together
Ask people to support your Prelaunch campaign, to ask questions, etc.
The ideal length for the Creator’s Welcome is 200-300 words.
Some extra guidelines that should help you:
Make it personal
Your Prelaunch Product page was the sales page, this is your story
Don't be afraid to get vulnerable
Don't dive into marketing speak
Easier said than done, I know, I was a copywriter for 10 years!
Talk in the first person
Think of how you’d tell this story to an old friend you hadn't seen in a while
Say “I did this,” and “My idea was,” rather than “The founders did,” and “Apple’s idea was.”
Pay attention to comments from others and try to answer promptly.
This helps to establish that connection and ensures your early supporters trust you
How do I name my account so people know I'm the Creator?
While we’re working on building a tagging system that will allow users to see that you’re the Creator behind your product, we’ve come up with a workaround that our Creators love.
Go to your Account Settings page.
Name your account as follows:
Creator First name @ Company
eg. Steve @ Apple or Steve @ iPhone
Don’t forget to save!
Where can I find some examples of other Creator’s Welcome Comments?
Every project is different, but here are some examples you can use for inspiration:
Can I get some extra assistance?
Once you have an initial draft, we’re happy to go through it, polish it up, and offer suggestions.
And if you need any additional advice as you write it, don't hesitate to ask!
Reach out to Danniel, the Head of Community at Prelaunch.com: [email protected]