Participants for your Prelaunch Co-Creation Lab are selected based on your customer segments.

These are discovered through the demographics collected and enriched automatically by Prelaunch every time someone subscribes to or reserves your product, and enhanced by all the survey information they willingly share.

A sample of each segment is emailed to participate in your Co-Creation Lab, giving you a good idea of how your entire audience will perceive your product and more insights into how it will perform.