Yes, but they’re not your typical focus group!

Typical focus groups involve paying random people to participate. Market research companies try to identify different groups and include a relevant sample of your potential customers in the group, but there’s always that one big issue with the incentive. No matter what audience it is, they’re bringing in the subset of people within that audience who wants to get paid to participate.

If your target audience is CEOs or developers, dog owners or cyclists — do you want to only interview those willing to answer in exchange for money?

On Prelaunch.com, we build our focus groups around your target audience first. Through the Prelaunch Reservation System, we filter only the most relevant buyers. They confirm their willingness to pay for your product by leaving a deposit.

Everyone is then presented with a survey, and most products on Prelaunch see an incredibly high completion rate for these surveys — even though nobody is paid to answer them. Typical research companies also pay respondents to answer, thereby reducing the reliability of the results.

With these survey responses, Prelaunch can then accurately segment your audience into the typical customer profiles who will buy your product. Unlike typical customer personas, these aren’t based on location, age, gender and other simplistic demographics, but on their behaviors, their interests, their problems, and how they’d use your product.

When there are enough subscriptions and reservations in each of these segments, then we can start running the Prelaunch Co-Creation Lab.