Prelaunch.com serves as a platform for product validation, allowing creators to understand market demand before launching their product. It assists in determining pricing, pinpointing the target audience, and collecting valuable early customer feedback. This feedback empowers creators to make informed decisions about whether to proceed with confidence or reconsider their product idea.

To secure a product reservation, potential customers are required to place a reservation deposit, which not only guarantees them a discount if the product is launched but also confirms their actual buying intent.