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What is the Project Lifecycle at
Updated over a week ago

At, we’ve granted all creators fine control over the status of their projects. It’s (mostly) up to you when you move your product from one stage to the next, and this is usually pretty simple.

Your product lifecycle will move through the following stages:

  1. Draft

  2. In-Review

  3. Approved

  4. Live

  5. Launched

Additionally, there are a further 3 inactive statuses that your product may have:

  • Suspended

  • Canceled

  • Deleted

This article offers a comprehensive description of what each status means, and what you can do to move to the next step.


Once the project is created, it enters a preliminary state known as "Draft." In this phase, the project is secure and visible exclusively to the creator and the added collaborators.

To find out more on how to submit a project to review, check this article.


When the draft is submitted to review, the Support team will review the project during the next 48 hours and mark the review submission. In case the project is rejected, it will fall back to the “Draft” stage, so that the creator can make the needed amendments and send the project back for approval once more. The support team always sends the supporting email, stating the reasons for rejection, and is always one email away in case of any questions.

In case the project was approved by the support team, the project is sent back in the approval state to the creator to make the final changes.


Once the project is approved by the Support team, you have the green light to move forward and present the product to the public!

The process of making the project live needs to be carried out manually by the creator; it can't be done automatically from the Support side.

To find out more on how to make your project live, check this article.

Live Status

Live is stance of the project when it is available for public and you can start to bring the the traffic to the page. You can drive traffic to it via social, ads, or PR, or just send it out to friends and colleagues, and start watching your metrics evolve in your project’s dashboard.

Once your project is live, it will also appear in the Prelaunch Marketplace and could be shared with 100,000+ innovation lovers in the Prelaunch Community newsletter.

Your project will live in this Live Phase until you decide your validation is over and choose to Launch, Cancel, or Delete your project.

If you want to make changes and launch a new version, you can edit the page, add more options, and start new iterations directly on this Live version. Any changes you make will be saved. And as long as you don’t publish the new changes, these will only be visible to you. Visitors will see the originally published page until you decide to publish the new changes.


Projects that have successfully passed validation are ready for full-scale launch. That’s what this phase is for. Once you launch, your main product page will change from a subscription form to a button that takes visitors to your sales page.

Rather than hide it from the Prelaunch platform, this maximizes the SEO value of your Prelaunch page and can become a considerable source of organic sales. It uses the authority you built during your validation, and drives new searches and the Prelaunch Community to your final sales page.

To find out more on how to make your project live, check this article.


If your product is found to be violating the Prelaunch Terms of Service, our article on Prohibited Products, or any other platform guideline, your project may be suspended.

We will do our best to warn you appropriately via email before suspending your project and give you time to make the necessary edits without taking the page down. However, there may be We may suspend your project without warning,


Subscriber information is yours to use on, and free to take with you if you leave.

Should you decide to delete your project and subscriber information, all subscribers who aren’t already subscribed to another project will also be fully deleted from our system. And those subscribers who are subscribed to other projects will have all ties to your project removed from their record.

To find out more on how to delete your project, check this article.


When you cancel a project on, your project URL will be disabled and removed from the marketplace and search engines. This means no visitor will be able to find your project. Changes to search engine results may take some time to propagate.

Your data will remain securely stored on our servers so that you can keep referring to it during your launch, recover it in the future, and as part of’s continuous validation improvement for your and others’ projects.

To find out more on how to cancel your project, check this article.

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