The goal of the discussions panel is to connect you with your future customers. So you can gather insights into the market and their needs, hear their doubts and fears, and add a level of humanity and credibility to your campaign.
In the past, creators like yourself have realized the power of these insights to:
Inform your future marketing materials
Understand what features to focus on
Discover what your potential customers’ primary pain points and concerns are
Find copy nuggets you can use to write in the headline, sub-headline, testimonials and more
Understand the voice of customer, so you can mimic it and speak to your customers’ using their own authentic vocabulary and phrases
Gauge qualitative interest in the product
Build a tighter relationship with a select group of invested followers
And even go so far as making product changes based on their feedback
It's also an opportunity for you to pull back the curtain and let people into your creation process.
So, while your main Prelaunch.com page is essentially an impersonal sales page, your welcome comment and the discussions that follow are your chance to get personal and let your followers see that there is a real person, real team and real idea behind your product.
It’s a good idea to make the most of this, and engage your community to gather these insights and reap the benefits. A lack of engagement on your part can also lead to a lack of certainty, transparency and reliability in the mind of your community. A constant across nearly all projects on Prelaunch — the more active the discussions, the better the project performs!