Discussions won’t just happen in a vacuum. We recommend all Creators engage their communities and take the first step by showing their openness to engage with the Prelaunch Community.
This all starts with your first comment, what we like to call the 'Creator’s Welcome’.
This is where you introduce yourself and your idea to the community. Give some background, and let them know what you need from them.
The most important points you can include are:
A short intro
What’s the product?
Who's the team/person behind the idea?
Why/How did you come up with this idea? Go wild with some personal storytelling.
Did you suffer from the same problem?
Were you trying to help someone?
What inspired you?
Some history into the development
How many revisions has this gone through?
What changes have been made? Why?
Why you?
What experience do you have in this field?
Why should potential customers trust you?
Your 'ask'
Tie it all together
Ask people to support your Prelaunch campaign, to ask questions, etc.
The ideal length for the Creator’s Welcome is 200-300 words.
There are some extra points you can keep in mind while writing it that will improve your chances of people positively engaging with you and your product:
Make it personal
Your Prelaunch Product page was the sales page, this is your story
Don't be afraid to get vulnerable
Don't dive into marketing speak
Easier said than done, I know, I was a copywriter for 10 years!
Talk in the first person
Think of how you’d tell this story to an old friend you hadn't seen in a while
Say “I did this,” and “My idea was,” rather than “The founders did,” and “Apple’s idea was.”
Be responsive
Pay attention to comments from others and try to answer promptly.
This helps to establish that connection, and ensures your early supporters trust you