You should give more focus to the top section of your product page and the first 2-3 sections. This is because users tend to scroll through the first sections of the product page when they visit it.
It is very important to have an engaging page structure. The best way to organize your validation page depends on what your product is and where it fits. However if we want a basic structure that works for most things, here it is:
Intro: Start by showing off what's awesome about your product, like what makes it special and its main features.
Fixing Problems: Tell how your product solves common problems that people have in that market.
How It Works: Explain how your product actually does its thing, like the magic behind it.
Why It's Unique: Point out what makes your product different from others like it.
Use Cases: Show how your product can be used in different situations and who might like it.
Specs: List the technical details and facts about your product.
Extra Features: Talk about any extra cool things your product comes with.
Compare to Others: Compare your product to similar products and competitors out there, to show why yours is better.
FAQ: Have a list of questions people might ask, and give easy answers.
If you set up your page like this, you'll make it interesting and keep visitors wanting to know more. It is also very important to have high-quality images and videos for effective product representation on the page. People tend to look at the product visuals first while scrolling. If they find the visuals interesting and attractive, they will then proceed to read the product page copy and explore more about the product. For instance, when explaining the usage of the product and the scenarios in which it can be employed, it is crucial to accompany such descriptions with corresponding visual materials.
It is advisable to reach out to the platform's Success Manager (if you have Pro or Ultimate plans on the platform) and request a consultation. During this consultation, the validation experts can provide you with advice on how to enhance your product page.